LTUE 2019 Business Class Notes

Every year for several years now, I’ve gone to the Life, the Universe, and Everything sci-fi/fantasy conference in Utah. It’s sort of a writing conference, and sort of not. They also have art classes, and a game room, and presentations of academic papers, and meet-and-greets.

But I mostly go for the writing classes. And the business classes. And the worldbuilding classes. And the oh-that-sounds-super-cool classes. Two of my family members got to attend a weapons class with real weapons. They raved for weeks.

I wrote about my other classes here, and now I’m moving on to the business classes. If the class was a panel, I didn’t list the speakers and I didn’t keep track of who said what.

Finances
Rules to pass audits: Keep mouth shut. Answer questions clearly and succinctly. Don’t volunteer anything.
One-time sales tax must be paid right after. Regular sales must have license.

On the Road
Road stuff is no fun
Write what you love, and lots of it

Video trailer
Stock video sites for video clips
Kaden live free software or Adobe premiere
Sony Vegas good for beginners $50
DaVinci resolve free

Tools of the Trade
Scrivener is good for disorganized
Storyoriginapp.com, Prolifwords, and Mybookcave for reader magnets
Bundle rabbit
Kdp rocket

Working with Reviewers
Be polite & professional
Try to build a connection
Kirkus reviews are useless

What I Wish I Knew When I Started Indie, by M.A. Nichols
Don’t wait for book to be perfect
Income is the goal, not sales
Write more books!

Realistic Self-Publishing (all notes for rest of page), by Keary Taylor
Smashwords is a common source of piracy
Publish 2nd book before spending money on ads
She spends $60/day on ads
Be organized

Are you willing to:
Find & hire editors, proofreaders, cover artists, & formatters?
Manage your own marketing & PR?
Learn a lot of new skills?
Get creative with books AND entrepreneurship?
Treat this as business?

Average costs:
Editor/proofreader: $300 for 70K book
Format: $175 e & print
Cover designer: $150+
=$600-1000 to launch book that has a chance

Series starter marketing:
Only book: launch $2.99-5.99 depending on genre/length (pref 2.99-4.99)
Once established, first-in-series:
Full price= more cost to marketing
$0.99= charging a little helps pay for marketing
Free= no risk for readers

Follow-ups in series:
Increase by $1 each book (2.99, 3.99, 4.99)
Same price for each in series
Same price until last book, then increase $1

Backmatter:
Immediately after The End, have lead-in to next book with LINKS
Also by with LINKS
Thanks for reading, ask for review
Author bio
Social links
Follow on Amazon
Newsletter signup
CHOOSE SOME, NOT ALL. Keep it clean & simple.

Don’t get caught up in swag or book signings. They’re fun, but not profitable.

2000 books published/day on Amazon
WILL have to pay for visibility
Readers WILL forget you
Market constantly changes
For full-time, can’t take this casually

Set up social media sites, Goodreads, BookBub, Amazon Author Page, website.
Study what other authors are doing

Places to advertise:
Facebook
Amazon Ads
Bookbub
Other paid sites (in order of effectiveness)
eReader News Today
FreeBooksy
BargainBooksy
Free Kindle Books
RobinReads
FussyLibrarian
BookBarbarian
BookAdrenaline
BookSends
ManyBooks

Schedule sales around book releases
Stack ads (same day or close together)
Cycle ads, including backlist
Plan at least 6 weeks ahead (sites fill up early)
Mailing list advertisers WILL list permafree books

Downfalls: Genre bouncing, not interacting/getting personal with fans, not collaborating with other authors

Whew! I feel overwhelmed now. How about you?

Happy writing,

M. C. Lee

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